P.L. Dunbar Classes


A3 photography (may4)
May 4, 2007, 2:08 pm
Filed under: Photography

Early Days

John Valentine

John Valentine, (1792-185?), set up in business as a print cutter for linen manufacturers in Dundee in the early years of the nineteenth century, but times were hard for the trade and his business went bust. Around 1822 he started a new business as a lithographer and stamp cutter. This was later known as John Valentine & Son when James Valentine ,(1815-79), joined his father working as an engraver in 1832. James started his own business around 1840, and married Rachel Dobson in 1843; their son, William Dobson Valentine (1844-1907) was born the following year, followed later by George Dobson Valentine (1852-90).

James Valentine

James Valentine took up the daguerreotype process in the 1840s, then went to
Paris to study with M. Bulow. On his return in 1850 he took over the printing side of his father’s company.

zSB(3,3)In the mid 1850s that he opened a portrait studio in
Dundee, after he had taken up the wet plate process. The studio, erected in 1855, was the largest ‘photographic glasshouse’ in
Britain.

Portrait Photography

It was soon producing cartes-de-visite photographs, 2 1/4″ x 3 3/4″ (5.5cm x 9.5cm) images mounted on a 2.5×4 inch card. http://www.txdirect.net/~imagine/image/cdv/cdvx.htm These had been made popular by Andre Disderi of Paris, who obtained a patent for them in late 1854, although he was not the inventor.They were a cheap form of print, produced by cameras taking 4, 6 or 10 images on a single glass plate, and the cheapest photographers sold them for as little as 6d a dozen. (A working man at the time might earn around ten to twenty times as much a week.)

Topographic Views

Around 1860, James Valentine decided to add topographic views to the output of the company. His eldest son, William Dobson Valentine, studied chemistry at

London
University before training in landscape photography with Francis Frith, joining the family firm in 1863. His younger son, George Dobson Valentine also took photographs for the company, concentrating on the studio work.

The company soon began to get a good reputation for its scenic photography, produced as albums of prints and single views 4″x3″, 8″x6″, 12″x8″ sold for the wealthier middle class drawing rooms. With the craze for stereo photography, stereo cards were added to the range of views.

Royal Warrant

Queen
Victoria commissioned a series of photographic views from James Valentine in 1866, and he became one of quite a few photographers to be made “Photographer By Special Appointment To Her Majesty, the Queen,” in 1867. The company undertook a wide range of work, including an unsuccessful attempt at underwater photography in connection with the investigation of the

Tay
Bridge disaster of 1879.


Edinburgh Photographic Society

In 1861, James Valentine was one of seven founding members of the Edinburgh Photographic Society (EPS), which continues to the current day. There is some useful historical information about the Valentine family and other photographers on their web site. You can also find out about there about the earlier ‘Photographic Society of Scotland’, founded in 1856. Its membership included some well-known names in early photography, but it appears to have gone into demise shortly before the founding of the EPS, and was wound up in 1873.



A2 graphics (may4)
May 4, 2007, 2:08 pm
Filed under: Graphics 1 & 2

Photo offset

The most common kind of offset printing is derived from photo offset process, which involves using light-sensitive chemicals and photographic techniques to transfer images and type from original materials to printing plates.In current use, original materials may be actual photographic prints and typeset text. However, it’s more common — with the prevalence of computers and digital images — that the source material exists only as data in a digital publishing system.If actual source materials are used, they are assembled in a page layout by “pasting up” the type (text) and images (such as photographs) on heavy paper sheets or boards, referred to as “mechanicals” or “paste-ups.” These are exact representations of the printed page.To produce a printing plate, the layout is photographed using a “copy” or “process” camera, from which a full-size negative film (flexible plastic sheet) is produced.This film, or “page negative” (in which black areas such as text are clear, and white areas such as the background are opaque black) is then placed in contact with an emulsion-coated printing plate. A high-intensity light exposes the printing plate through the negative. After chemical development, the plate is coated with a liquid that sticks to the exposed areas of the plate and dries into an ink-receptive surface. This forms a positive (and “right-reading”) image of the page to be printed.With digital publishing systems, physical paste-ups are replaced by virtual layouts created on a computer, which outputs page negatives or printing plates. If negative film is output, it is used to expose printing plates. In “Direct-to-plate” systems, the printing plate is exposed directly by a computer-driven device.



B1 photography (may 3)
May 2, 2007, 1:07 pm
Filed under: Photography

Film Versus Digital

Copyright Tim Grey
All rights reserved.
It seems the topic of whether serious photographers should be capturing on film or digital has been as hotly debated as whether you should process your images using a Macintosh or Windows-based computer. As digital capture gains broader acceptance among photographers, the noise (pun intended) seems to be dying down. Still, it is worth reviewing some of the reasons to consider digital capture.Instant FeedbackOne of the most often touted benefits of digital capture is the ability to immediately review your images on the LCD display. For point-and-shoot digital cameras you can actually compose your image based on the LCD display. For digital SLR cameras, you can’t compose with the LCD, but you can review the images instantly. You can tell immediately if the exposure is accurate (especially with the help of the histogram display), if you used the flash properly, and to a limited extent whether the subject moved and you missed your focus.Freedom to ExperimentThe freedom to embrace photographic experimentation is a major benefit for digital capture. This is made possible, in part by the fact, that you can actually review the results of your experimental exposure immediately. This gives you the ability to try techniques that you would otherwise avoid, and refine the technique based on a review of the image on the LCD display.Besides the instant review of experimental images, there is a psychological barrier broken by digital capture. With digital you can easily erase captures that didn’t quite work out. There is no sense that you are wasting film (and money) trying techniques that are unproven or challenging.ControlDigital cameras provide more flexibility than film. For one thing, you can select from a wide range of ISO settings for the camera, generally ranging from 100 or 200 ISO at the low end, up to a typical maximum value of about 1600 ISO. Of course, this by itself isn’t a significant benefit. You don’t need a digital camera to capture images at different ISO sensitivities. Simply buy film at the various ISO values that you need, and then change film in the camera based on the lighting conditions or your film preference.However, digital offers a huge advantage in being able to change the ISO setting for each and every frame you capture. As you move from subject to subject, perhaps under different lighting conditions, you can adjust the ISO setting for the camera to optimize the exposure for each situation. Keep in mind that with the higher ISO settings the chance of noise in the image increases. The latest digital SLR cameras do an excellent job of noise suppression, but I would strongly recommend doing some tests at various ISO settings first so you’ll have a good understanding of the capabilities of your particular camera.White balance is another area of flexibility for digital cameras. Granted, this is more a matter of compensating for given lighting conditions to produce the most accurate image, but it does offer some added control that film doesn’t offer. To a certain degree, the ability to control white balance also allows you to avoid or even mimic the color bias you might otherwise experience with film.Digital cameras also offer a variety of custom settings that affect how the final image is captured, such as the ability to adjust saturation sensitivity in the camera. Most photographers think of this as a method to simulate highly saturated films such as Kodak E100VS or Fuji Velvia, or to reduce saturation to match more neutral films. The fact that you can fine-tune these settings in the camera to produce the results you are looking for can be very helpful. More importantly, you can change the settings from image to image. If you find settings you like that simulate a highly saturated film, you can use those settings for one shot, and more neutral settings for the next shot. My general preference is to capture all images at relatively neutral settings, and then make adjustments in Photoshop. However, the flexibility offered by digital cameras offers a whole new area of control over your images at the time of capture.Rapid ProcessingThe instant review available with a digital camera is helpful, but the small LCD display can only tell you so much about your image. Photographers working with their images in the digital darkroom also want to be able to quickly start editing their images. With digital, all you need to do is copy the images onto your computer with a card reader or through a direct camera connection, and you’re ready to edit. Of course, RAW captures will also require conversion.If you capture with a film camera, the exposed film needs to be processed, which in the best circumstances usually adds an extra day before you can work with your images. If you do your own scanning, that will also slow you down. Digital capture offers instant gratification in the field, and nearly instant gratification when it comes to processing your images.Cost Savings?Another highly promoted benefit of digital is the cost savings of no longer paying for film and processing. This is a dubious advantage from my perspective. True, you won’t pay for traditional film and processing, but you’ll still be paying for “digital film” for your camera, which is much more expensive than film. Of course, this digital film can be cleared off and used repeatedly, so there is a potential cost savings over time. However, the initial investment is relatively high. Furthermore, digital cameras are considerably more expensive than their film equivalents. For photographers capturing a very large number of images, there may be some cost savings with digital over the long term. However, in general I think digital is actually considerably more expensive, even though it is much more convenient.PixelsThe talk about advances in digital cameras generally revolves around pixels. Photographers want as many pixels as possible so they can produce images with excellent quality and large output size. We’re just passing the 10-megapixel mark, and the numbers are only going to get bigger.Current 6-megapixel digital SLR cameras effectively match the quality of film up to about 16”x24” prints. The digital cameras offering resolutions over 10-megapixels match the quality of film up to about 20”x30”. Of course, there is no grain in the digital images (though perhaps some noise), so it is difficult to do a direct comparison.One advantage film has is that there aren’t pixels in the traditional sense, until you scan the image into the computer. There is, of course, film grain, and this can be a problem with big enlargements. However, the advantage with film is continuous tone output. The benefits of this are only realized if you keep the image in an “analog” format. In other words, you’ll have a quality advantage with projection if you project from slides rather than a digital projector. For prints up to a size limited by resolution, digital can provide quality that matches or exceeds what is possible with film.OrganizationWhile you can get started with your images faster with digital captures, the full workflow can be cumbersome at times. Organizing and reviewing your images can be a particular problem. There still isn’t an ideal software package for organizing all of your digital images quickly and easily. Software is improving, but it still leaves much to be desired.One of the problems with digital capture is related to one of the benefits. It is very easy to capture more images than you did with film, with no additional cost. That means you are more likely to take more pictures, and the image files will accumulate very quickly. Managing all of these files, and being able to find the image you need when you need it, can be a serious challenge. It is a good idea to plan an organizational system before you start capturing digital images, or make it a priority now if you are already capturing digitally. Digital image management will be the focus of a future article I’ll write for NPN.Stock AcceptanceThe major stock agencies have been slow to accept digital captures, but they are starting to change their policies. Most agencies will now accept digital captures, but they must meet strict requirements for resolution and image quality. They are concerned about getting files of inferior quality, and are being very conservative with the acceptance of digital captures.The smaller agencies and others who may license your images have been even slower to accept digital captures. This is primarily a matter of education. It took them a long time to allow photographers to send a digital file produced by scanning and optimizing an image from film. Many still won’t accept digital files, requiring you to send the original transparency instead. They simply need to be convinced that digital capture can provide more than adequate quality for their needs. You may need to educate them, and possibly even send them some sample images so they’ll see what is possible.Making the SwitchThere are certainly advantages and disadvantages to digital capture, and there isn’t currently an affordable solution to please all photographers. Many will continue to shoot film for years to come. However, there is no arguing the fact that digital capture is gaining acceptance very quickly, and offers some excellent advantages for photographers. More and more photographers, including professionals, are starting to use digital capture, and the rate will only increase as better and more affordable cameras are released.Digital capture offers many exciting advantages, and opens up a whole new world to photographers. If you haven’t already made the plunge, visit your camera store or a digital photography seminar and see what the world of digital capture has to offer you.



A3 photography (may 2)
May 2, 2007, 1:07 pm
Filed under: Photography

Film Versus Digital

Copyright Tim Grey
All rights reserved.
It seems the topic of whether serious photographers should be capturing on film or digital has been as hotly debated as whether you should process your images using a Macintosh or Windows-based computer. As digital capture gains broader acceptance among photographers, the noise (pun intended) seems to be dying down. Still, it is worth reviewing some of the reasons to consider digital capture.Instant FeedbackOne of the most often touted benefits of digital capture is the ability to immediately review your images on the LCD display. For point-and-shoot digital cameras you can actually compose your image based on the LCD display. For digital SLR cameras, you can’t compose with the LCD, but you can review the images instantly. You can tell immediately if the exposure is accurate (especially with the help of the histogram display), if you used the flash properly, and to a limited extent whether the subject moved and you missed your focus.Freedom to ExperimentThe freedom to embrace photographic experimentation is a major benefit for digital capture. This is made possible, in part by the fact, that you can actually review the results of your experimental exposure immediately. This gives you the ability to try techniques that you would otherwise avoid, and refine the technique based on a review of the image on the LCD display.Besides the instant review of experimental images, there is a psychological barrier broken by digital capture. With digital you can easily erase captures that didn’t quite work out. There is no sense that you are wasting film (and money) trying techniques that are unproven or challenging.ControlDigital cameras provide more flexibility than film. For one thing, you can select from a wide range of ISO settings for the camera, generally ranging from 100 or 200 ISO at the low end, up to a typical maximum value of about 1600 ISO. Of course, this by itself isn’t a significant benefit. You don’t need a digital camera to capture images at different ISO sensitivities. Simply buy film at the various ISO values that you need, and then change film in the camera based on the lighting conditions or your film preference.However, digital offers a huge advantage in being able to change the ISO setting for each and every frame you capture. As you move from subject to subject, perhaps under different lighting conditions, you can adjust the ISO setting for the camera to optimize the exposure for each situation. Keep in mind that with the higher ISO settings the chance of noise in the image increases. The latest digital SLR cameras do an excellent job of noise suppression, but I would strongly recommend doing some tests at various ISO settings first so you’ll have a good understanding of the capabilities of your particular camera.White balance is another area of flexibility for digital cameras. Granted, this is more a matter of compensating for given lighting conditions to produce the most accurate image, but it does offer some added control that film doesn’t offer. To a certain degree, the ability to control white balance also allows you to avoid or even mimic the color bias you might otherwise experience with film.Digital cameras also offer a variety of custom settings that affect how the final image is captured, such as the ability to adjust saturation sensitivity in the camera. Most photographers think of this as a method to simulate highly saturated films such as Kodak E100VS or Fuji Velvia, or to reduce saturation to match more neutral films. The fact that you can fine-tune these settings in the camera to produce the results you are looking for can be very helpful. More importantly, you can change the settings from image to image. If you find settings you like that simulate a highly saturated film, you can use those settings for one shot, and more neutral settings for the next shot. My general preference is to capture all images at relatively neutral settings, and then make adjustments in Photoshop. However, the flexibility offered by digital cameras offers a whole new area of control over your images at the time of capture.Rapid ProcessingThe instant review available with a digital camera is helpful, but the small LCD display can only tell you so much about your image. Photographers working with their images in the digital darkroom also want to be able to quickly start editing their images. With digital, all you need to do is copy the images onto your computer with a card reader or through a direct camera connection, and you’re ready to edit. Of course, RAW captures will also require conversion.If you capture with a film camera, the exposed film needs to be processed, which in the best circumstances usually adds an extra day before you can work with your images. If you do your own scanning, that will also slow you down. Digital capture offers instant gratification in the field, and nearly instant gratification when it comes to processing your images.Cost Savings?Another highly promoted benefit of digital is the cost savings of no longer paying for film and processing. This is a dubious advantage from my perspective. True, you won’t pay for traditional film and processing, but you’ll still be paying for “digital film” for your camera, which is much more expensive than film. Of course, this digital film can be cleared off and used repeatedly, so there is a potential cost savings over time. However, the initial investment is relatively high. Furthermore, digital cameras are considerably more expensive than their film equivalents. For photographers capturing a very large number of images, there may be some cost savings with digital over the long term. However, in general I think digital is actually considerably more expensive, even though it is much more convenient.PixelsThe talk about advances in digital cameras generally revolves around pixels. Photographers want as many pixels as possible so they can produce images with excellent quality and large output size. We’re just passing the 10-megapixel mark, and the numbers are only going to get bigger.Current 6-megapixel digital SLR cameras effectively match the quality of film up to about 16”x24” prints. The digital cameras offering resolutions over 10-megapixels match the quality of film up to about 20”x30”. Of course, there is no grain in the digital images (though perhaps some noise), so it is difficult to do a direct comparison.One advantage film has is that there aren’t pixels in the traditional sense, until you scan the image into the computer. There is, of course, film grain, and this can be a problem with big enlargements. However, the advantage with film is continuous tone output. The benefits of this are only realized if you keep the image in an “analog” format. In other words, you’ll have a quality advantage with projection if you project from slides rather than a digital projector. For prints up to a size limited by resolution, digital can provide quality that matches or exceeds what is possible with film.OrganizationWhile you can get started with your images faster with digital captures, the full workflow can be cumbersome at times. Organizing and reviewing your images can be a particular problem. There still isn’t an ideal software package for organizing all of your digital images quickly and easily. Software is improving, but it still leaves much to be desired.One of the problems with digital capture is related to one of the benefits. It is very easy to capture more images than you did with film, with no additional cost. That means you are more likely to take more pictures, and the image files will accumulate very quickly. Managing all of these files, and being able to find the image you need when you need it, can be a serious challenge. It is a good idea to plan an organizational system before you start capturing digital images, or make it a priority now if you are already capturing digitally. Digital image management will be the focus of a future article I’ll write for NPN.Stock AcceptanceThe major stock agencies have been slow to accept digital captures, but they are starting to change their policies. Most agencies will now accept digital captures, but they must meet strict requirements for resolution and image quality. They are concerned about getting files of inferior quality, and are being very conservative with the acceptance of digital captures.The smaller agencies and others who may license your images have been even slower to accept digital captures. This is primarily a matter of education. It took them a long time to allow photographers to send a digital file produced by scanning and optimizing an image from film. Many still won’t accept digital files, requiring you to send the original transparency instead. They simply need to be convinced that digital capture can provide more than adequate quality for their needs. You may need to educate them, and possibly even send them some sample images so they’ll see what is possible.Making the SwitchThere are certainly advantages and disadvantages to digital capture, and there isn’t currently an affordable solution to please all photographers. Many will continue to shoot film for years to come. However, there is no arguing the fact that digital capture is gaining acceptance very quickly, and offers some excellent advantages for photographers. More and more photographers, including professionals, are starting to use digital capture, and the rate will only increase as better and more affordable cameras are released.Digital capture offers many exciting advantages, and opens up a whole new world to photographers. If you haven’t already made the plunge, visit your camera store or a digital photography seminar and see what the world of digital capture has to offer you.



B3 graphics (may 3)
May 2, 2007, 1:05 pm
Filed under: Graphics 1 & 2

Clarify Your Message With Clean Design Elements – Graphic Design Basic Principles

by: Linda Elizabeth Alexander

[Most businesses use desktop publishing and graphic design on regular basis to get their business message across in a visual pleasing way. However, most business people DON'T have graphic design or desktop publishing training and don't have a basic sense of graphic design and layout. A good design doesn't just look good, it also has to convey your message properly. Use this article to learn how to convey your message clearly and easily for your readers.]

Increasingly, business people rely on desktop publishing. Gone
are the days when a male manager would dictate words to a female
typist and expect her to turn them into an eye-pleasing
document. Also, once complicated documents like brochures and
flyers are now easy to create in programs such as Microsoft
Publisher, and even MS Word.
But most business people have NOT been trained in graphic
design. While such high skills take years to develop, business
people still need a basic sense of good design. A good design
doesn’t just look pretty; it also supports and even enhances
your message.

So use the following tips to make your message clear and easy for your readers to grasp.

1. Use plenty of white space.

You don’t want your manager to skip over your progress report
because she doesn’t want to wade through dense text to find the
important information. Leave lots of white space for easy
reading.

Balance between the amount of text and the white space around it
is important. Do print enough content to be credible, however.
Leaving too much white space, particularly in combination with a
large font, can make your document look childish and makes you
look amateur.

2. Remember the Z-pattern.

Readers of languages that are read left to right read in a
z-pattern. (Reverse the following information for languages
that are read right to left.) Their eyes first focus on the
upper left hand corner of a page, so capture their attention
there (think about where headlines are placed in newspapers and
advertisements).
Next, their eyes travel toward the right, and then move down the
page diagonally to the lower left hand corner. Good document
design will help the readers’ eyes travel the page easily and
naturally. Finally, they read the last line of the page and end
in the lower right corner, and the z- pattern is complete. From
there, your design should direct the reader to flip to the next
page, if there is one, for the most visually attractive impact.

3. Use graphics to enhance the message not detract from it.

Regarding the above z-pattern, don’t place your graphic elements
in the upper right or lower left corners of the page. Use them
to direct readers into your document instead. You don’t want
your readers to look at your photos or graphs without reading
the words! Too many graphics and poorly placed graphics will
both scatter your readers’ attention, taking it away from the
text. You’ll simply lose them if your graphics detract from your
document. When it’s so easy to place them properly, why risk it?

4. Create visual partitions with typography.

Combined with white space, graphics and the z-pattern, your
choice of font can also help readers scan your document and
focus their attention. White space begins to create distinction;
you can create even more distinction by adjusting the size and
weight of your font. Remember to use bold and italics sparingly,
preferably only in the headings and not in your text. You can
also vary the actual font or text style you choose for headings.
But stick to one serif font (like Times or Courier) and one sans
serif font (like Arial or Helvetica). Mixing too many font faces
and styles looks garish and amateur.
Today, those who write documents must also design them. Just
because you’re not a designer doesn’t mean you have an excuse
for poorly designed documents. So follow the above advice and
create eye-catching designs that make it easier for your reader
to understand your message.



B2 graphics (may 3)
May 2, 2007, 1:05 pm
Filed under: Graphics 1 & 2

Clarify Your Message With Clean Design Elements – Graphic Design Basic Principles

by: Linda Elizabeth Alexander

[Most businesses use desktop publishing and graphic design on regular basis to get their business message across in a visual pleasing way. However, most business people DON'T have graphic design or desktop publishing training and don't have a basic sense of graphic design and layout. A good design doesn't just look good, it also has to convey your message properly. Use this article to learn how to convey your message clearly and easily for your readers.]

Increasingly, business people rely on desktop publishing. Gone
are the days when a male manager would dictate words to a female
typist and expect her to turn them into an eye-pleasing
document. Also, once complicated documents like brochures and
flyers are now easy to create in programs such as Microsoft
Publisher, and even MS Word.
But most business people have NOT been trained in graphic
design. While such high skills take years to develop, business
people still need a basic sense of good design. A good design
doesn’t just look pretty; it also supports and even enhances
your message.

So use the following tips to make your message clear and easy for your readers to grasp.

1. Use plenty of white space.

You don’t want your manager to skip over your progress report
because she doesn’t want to wade through dense text to find the
important information. Leave lots of white space for easy
reading.

Balance between the amount of text and the white space around it
is important. Do print enough content to be credible, however.
Leaving too much white space, particularly in combination with a
large font, can make your document look childish and makes you
look amateur.

2. Remember the Z-pattern.

Readers of languages that are read left to right read in a
z-pattern. (Reverse the following information for languages
that are read right to left.) Their eyes first focus on the
upper left hand corner of a page, so capture their attention
there (think about where headlines are placed in newspapers and
advertisements).
Next, their eyes travel toward the right, and then move down the
page diagonally to the lower left hand corner. Good document
design will help the readers’ eyes travel the page easily and
naturally. Finally, they read the last line of the page and end
in the lower right corner, and the z- pattern is complete. From
there, your design should direct the reader to flip to the next
page, if there is one, for the most visually attractive impact.

3. Use graphics to enhance the message not detract from it.

Regarding the above z-pattern, don’t place your graphic elements
in the upper right or lower left corners of the page. Use them
to direct readers into your document instead. You don’t want
your readers to look at your photos or graphs without reading
the words! Too many graphics and poorly placed graphics will
both scatter your readers’ attention, taking it away from the
text. You’ll simply lose them if your graphics detract from your
document. When it’s so easy to place them properly, why risk it?

4. Create visual partitions with typography.

Combined with white space, graphics and the z-pattern, your
choice of font can also help readers scan your document and
focus their attention. White space begins to create distinction;
you can create even more distinction by adjusting the size and
weight of your font. Remember to use bold and italics sparingly,
preferably only in the headings and not in your text. You can
also vary the actual font or text style you choose for headings.
But stick to one serif font (like Times or Courier) and one sans
serif font (like Arial or Helvetica). Mixing too many font faces
and styles looks garish and amateur.
Today, those who write documents must also design them. Just
because you’re not a designer doesn’t mean you have an excuse
for poorly designed documents. So follow the above advice and
create eye-catching designs that make it easier for your reader
to understand your message.



A4 graphics (may 2)
May 2, 2007, 1:05 pm
Filed under: Graphics 1 & 2

Clarify Your Message With Clean Design Elements – Graphic Design Basic Principles

by: Linda Elizabeth Alexander

[Most businesses use desktop publishing and graphic design on regular basis to get their business message across in a visual pleasing way. However, most business people DON'T have graphic design or desktop publishing training and don't have a basic sense of graphic design and layout. A good design doesn't just look good, it also has to convey your message properly. Use this article to learn how to convey your message clearly and easily for your readers.]

Increasingly, business people rely on desktop publishing. Gone
are the days when a male manager would dictate words to a female
typist and expect her to turn them into an eye-pleasing
document. Also, once complicated documents like brochures and
flyers are now easy to create in programs such as Microsoft
Publisher, and even MS Word.
But most business people have NOT been trained in graphic
design. While such high skills take years to develop, business
people still need a basic sense of good design. A good design
doesn’t just look pretty; it also supports and even enhances
your message.

So use the following tips to make your message clear and easy for your readers to grasp.

1. Use plenty of white space.

You don’t want your manager to skip over your progress report
because she doesn’t want to wade through dense text to find the
important information. Leave lots of white space for easy
reading.

Balance between the amount of text and the white space around it
is important. Do print enough content to be credible, however.
Leaving too much white space, particularly in combination with a
large font, can make your document look childish and makes you
look amateur.

2. Remember the Z-pattern.

Readers of languages that are read left to right read in a
z-pattern. (Reverse the following information for languages
that are read right to left.) Their eyes first focus on the
upper left hand corner of a page, so capture their attention
there (think about where headlines are placed in newspapers and
advertisements).
Next, their eyes travel toward the right, and then move down the
page diagonally to the lower left hand corner. Good document
design will help the readers’ eyes travel the page easily and
naturally. Finally, they read the last line of the page and end
in the lower right corner, and the z- pattern is complete. From
there, your design should direct the reader to flip to the next
page, if there is one, for the most visually attractive impact.

3. Use graphics to enhance the message not detract from it.

Regarding the above z-pattern, don’t place your graphic elements
in the upper right or lower left corners of the page. Use them
to direct readers into your document instead. You don’t want
your readers to look at your photos or graphs without reading
the words! Too many graphics and poorly placed graphics will
both scatter your readers’ attention, taking it away from the
text. You’ll simply lose them if your graphics detract from your
document. When it’s so easy to place them properly, why risk it?

4. Create visual partitions with typography.

Combined with white space, graphics and the z-pattern, your
choice of font can also help readers scan your document and
focus their attention. White space begins to create distinction;
you can create even more distinction by adjusting the size and
weight of your font. Remember to use bold and italics sparingly,
preferably only in the headings and not in your text. You can
also vary the actual font or text style you choose for headings.
But stick to one serif font (like Times or Courier) and one sans
serif font (like Arial or Helvetica). Mixing too many font faces
and styles looks garish and amateur.
Today, those who write documents must also design them. Just
because you’re not a designer doesn’t mean you have an excuse
for poorly designed documents. So follow the above advice and
create eye-catching designs that make it easier for your reader
to understand your message.



A2 graphics (may 2)
May 2, 2007, 1:04 pm
Filed under: Graphics 1 & 2

Clarify Your Message With Clean Design Elements – Graphic Design Basic Principles

by: Linda Elizabeth Alexander

[Most businesses use desktop publishing and graphic design on regular basis to get their business message across in a visual pleasing way. However, most business people DON'T have graphic design or desktop publishing training and don't have a basic sense of graphic design and layout. A good design doesn't just look good, it also has to convey your message properly. Use this article to learn how to convey your message clearly and easily for your readers.]

Increasingly, business people rely on desktop publishing. Gone
are the days when a male manager would dictate words to a female
typist and expect her to turn them into an eye-pleasing
document. Also, once complicated documents like brochures and
flyers are now easy to create in programs such as Microsoft
Publisher, and even MS Word.
But most business people have NOT been trained in graphic
design. While such high skills take years to develop, business
people still need a basic sense of good design. A good design
doesn’t just look pretty; it also supports and even enhances
your message.

So use the following tips to make your message clear and easy for your readers to grasp.

1. Use plenty of white space.

You don’t want your manager to skip over your progress report
because she doesn’t want to wade through dense text to find the
important information. Leave lots of white space for easy
reading.

Balance between the amount of text and the white space around it
is important. Do print enough content to be credible, however.
Leaving too much white space, particularly in combination with a
large font, can make your document look childish and makes you
look amateur.

2. Remember the Z-pattern.

Readers of languages that are read left to right read in a
z-pattern. (Reverse the following information for languages
that are read right to left.) Their eyes first focus on the
upper left hand corner of a page, so capture their attention
there (think about where headlines are placed in newspapers and
advertisements).
Next, their eyes travel toward the right, and then move down the
page diagonally to the lower left hand corner. Good document
design will help the readers’ eyes travel the page easily and
naturally. Finally, they read the last line of the page and end
in the lower right corner, and the z- pattern is complete. From
there, your design should direct the reader to flip to the next
page, if there is one, for the most visually attractive impact.

3. Use graphics to enhance the message not detract from it.

Regarding the above z-pattern, don’t place your graphic elements
in the upper right or lower left corners of the page. Use them
to direct readers into your document instead. You don’t want
your readers to look at your photos or graphs without reading
the words! Too many graphics and poorly placed graphics will
both scatter your readers’ attention, taking it away from the
text. You’ll simply lose them if your graphics detract from your
document. When it’s so easy to place them properly, why risk it?

4. Create visual partitions with typography.

Combined with white space, graphics and the z-pattern, your
choice of font can also help readers scan your document and
focus their attention. White space begins to create distinction;
you can create even more distinction by adjusting the size and
weight of your font. Remember to use bold and italics sparingly,
preferably only in the headings and not in your text. You can
also vary the actual font or text style you choose for headings.
But stick to one serif font (like Times or Courier) and one sans
serif font (like Arial or Helvetica). Mixing too many font faces
and styles looks garish and amateur.
Today, those who write documents must also design them. Just
because you’re not a designer doesn’t mean you have an excuse
for poorly designed documents. So follow the above advice and
create eye-catching designs that make it easier for your reader
to understand your message.



B1 Photo (May 1)
April 30, 2007, 2:15 pm
Filed under: Photography

Exposure Guide for Transparency Film

© 1996 Kevin C. O’Neil, Eastern Light Nature Photography, Ltd. All Rights Reserved.

The “System”

This “system” provides accurate exposures guides for the most common lighting situations faced by photographers using transparency film: Normal or Low Light and Bright Sunny Days. This system is not “unique” or “special” in any way. It is the system used by almost all nature photographers (whether they know it or not). Although these guides are generally applicable to print films, because of the wider latitude (i.e., ability to provide proper exposure where the range and contrast of light is great) of print films, the compensation suggestions may not be great enough to provide for proper exposure for print films.

Two Simple Rules

Two simple exposure compensation rules to remember with slide film are “LO-DC” and “LC-DO.”

In Normal or Low Light, and when the tone of the subject matter is Light, you need to Open up to ensure proper exposure. If the subject matter is Dark, you need to Close down to ensure proper exposure. LO-DC means Light Subject, Open Up – Dark Subject, Close Down

On a Bright Sunny Day, and when the tone of the subject matter is Light, you need to Close down to ensure proper exposure. If the subject matter is Dark, you need to Open up to ensure proper exposure. LC-DO means Light Subject, Close Down – Dark Subject, Open Up

These may seem not seem logical at first, but you need to remember that your camera exposure meter is calibrated to properly expose an 18% gray card (a medium tone subject). When you meter a subject lighter than 18% gray under Normal or Low Light, such as snow, the camera meter “tells” you how to expose the snow as if it were a medium tone subject. The resulting image of snow therefore looks gray! When faced with this situation and you are using slide film, you must compensate by opening up 1.5 to 2 stops so that snow is white (i.e., Light/Open).

The opposite is true. If shooting a dark subject under Normal or Low Light, such as a black bear, your meter will give you the proper exposure for an 18% gray card, turning the black bear into a gray bear (or at least a tone of black that is much lighter than the bear actually appeared). Because the subject is Dark, you need to Close down (i.e., Dark/Close).

On a Bright Sunny Day, the rules of exposure shift. Rather than attempt to explain this here, accept it as “truth” and experiment. You’ll be pleased with the results. This exposure rule is often referred to as the “Sunny f/16 Rule.” This means that on a Bright Sunny Day with few clouds in the sky, the proper exposure for a subject with front lighting is f/16 at a shutter speed closest to your ISO film speed. If I was shooting Fuji Velvia (ISO 50), the proper exposure would be 1/60th of a second at f/16, or a combination of shutter speed and f-stop equal to this (i.e., 125th at f/11). One note of caution, always avoid shooting on a Bright Sunny Day unless the subject matter or timing leave you with no alternative. The resulting images are generally not as good as ones taken under better lighting conditions (early morning, late afternoon or on cloudy days).



A3 Photo (April 30)
April 30, 2007, 2:14 pm
Filed under: Photography

Exposure Guide for Transparency Film

© 1996 Kevin C. O’Neil, Eastern Light Nature Photography, Ltd. All Rights Reserved.

The “System”

This “system” provides accurate exposures guides for the most common lighting situations faced by photographers using transparency film: Normal or Low Light and Bright Sunny Days. This system is not “unique” or “special” in any way. It is the system used by almost all nature photographers (whether they know it or not). Although these guides are generally applicable to print films, because of the wider latitude (i.e., ability to provide proper exposure where the range and contrast of light is great) of print films, the compensation suggestions may not be great enough to provide for proper exposure for print films.

Two Simple Rules

Two simple exposure compensation rules to remember with slide film are “LO-DC” and “LC-DO.”

In Normal or Low Light, and when the tone of the subject matter is Light, you need to Open up to ensure proper exposure. If the subject matter is Dark, you need to Close down to ensure proper exposure. LO-DC means Light Subject, Open Up – Dark Subject, Close Down

On a Bright Sunny Day, and when the tone of the subject matter is Light, you need to Close down to ensure proper exposure. If the subject matter is Dark, you need to Open up to ensure proper exposure. LC-DO means Light Subject, Close Down – Dark Subject, Open Up

These may seem not seem logical at first, but you need to remember that your camera exposure meter is calibrated to properly expose an 18% gray card (a medium tone subject). When you meter a subject lighter than 18% gray under Normal or Low Light, such as snow, the camera meter “tells” you how to expose the snow as if it were a medium tone subject. The resulting image of snow therefore looks gray! When faced with this situation and you are using slide film, you must compensate by opening up 1.5 to 2 stops so that snow is white (i.e., Light/Open).

The opposite is true. If shooting a dark subject under Normal or Low Light, such as a black bear, your meter will give you the proper exposure for an 18% gray card, turning the black bear into a gray bear (or at least a tone of black that is much lighter than the bear actually appeared). Because the subject is Dark, you need to Close down (i.e., Dark/Close).

On a Bright Sunny Day, the rules of exposure shift. Rather than attempt to explain this here, accept it as “truth” and experiment. You’ll be pleased with the results. This exposure rule is often referred to as the “Sunny f/16 Rule.” This means that on a Bright Sunny Day with few clouds in the sky, the proper exposure for a subject with front lighting is f/16 at a shutter speed closest to your ISO film speed. If I was shooting Fuji Velvia (ISO 50), the proper exposure would be 1/60th of a second at f/16, or a combination of shutter speed and f-stop equal to this (i.e., 125th at f/11). One note of caution, always avoid shooting on a Bright Sunny Day unless the subject matter or timing leave you with no alternative. The resulting images are generally not as good as ones taken under better lighting conditions (early morning, late afternoon or on cloudy days).